# VG

> VG is a news source in the TOLD catalogue, based in Norway. TOLD classifies its editorial position as **Balanced**.

- **Domain:** vg.no
- **Website:** https://www.vg.no
- **Country:** Norway
- **Region:** Europe
- **Language:** Norwegian
- **Editorial position on TOLD:** Balanced
- **Founded:** 1945

## About

Norway reads VG before it reads anything else: the tabloid reaches 56 percent of online news users weekly, more than any other source. Founded by resistance fighters in 1945, now owned by the Tinius Trust after Schibsted’s 2024 exit, VG pairs celebrity and sports with national political journalism inside one scrollable product. Readers arrive for the headlines; a 2023 transparency portal explains, in real time, why VG published what it did.

## Profile

- **Ownership:** Tinius Trust (Stiftelsen Tinius), which completed its acquisition of Schibsted’s news media operations in 2024; previously owned by Schibsted ASA from 1966; the Tinius Trust is a Norwegian non-profit foundation established to safeguard press freedom and editorial independence
- **Funding:** Digital subscription model (VG+) combined with display advertising and sponsored content; Norway has one of Europe’s highest rates of online news subscription, making digital subscriptions a primary revenue stream; VG no longer depends on print distribution as a significant revenue source
- **Focus areas:** National Norwegian news, politics, crime, sports, entertainment and celebrity; digital-first tabloid covering breaking news across all of Norway, with particular strength in investigative reporting, court cases and popular culture


## What the position means

TOLD classifies what an outlet publishes over time, based on ownership, funding
and focus. It describes a pattern; it is not a rating of quality and not a
ranking. Nothing in TOLD sorts, hides or promotes a source by its position.
State-aligned and partisan outlets are in the catalogue on purpose, labelled.

## Assessment note

Latest assessment: 2026-03-17. Generated with TOLD Source Prompt Brief v1.2.5. TOLD summarizes framing patterns and third-party classifications; it does not assess factual accuracy, intent, or legitimacy. External classifications: 12 (6 themes).

Corrections: report@told.news

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