# Omni

> Omni is a news source in the TOLD catalogue, based in Sweden. TOLD classifies its editorial position as **Balanced**.

- **Domain:** omni.se
- **Website:** https://www.omni.se
- **Country:** Sweden
- **Region:** Europe
- **Language:** Swedish
- **Editorial position on TOLD:** Balanced
- **Founded:** 2013

## About

Omni built its audience on one subversive idea: instead of telling readers what to think, show them everything and let them decide. The feed runs at app speed, no bylines, no opinion section, with headlines pulled from dozens of Swedish and international outlets simultaneously. Its owner publishes both Sweden's largest left tabloid and its flagship center-right broadsheet, which makes Omni's studied neutrality either a product decision or a philosophy.

## Profile

- **Ownership:** Schibsted Media, majority-owned by the Tinius Trust (Norwegian non-profit foundation) following a 2024 corporate restructuring of the Schibsted group
- **Funding:** Freemium model with metered subscription access for premium content; received SEK 2 million in state media support from Mediestödsnämnden in 2024
- **Focus areas:** National and international news aggregation, breaking news, live updates, multimedia summaries


## What the position means

TOLD classifies what an outlet publishes over time, based on ownership, funding
and focus. It describes a pattern; it is not a rating of quality and not a
ranking. Nothing in TOLD sorts, hides or promotes a source by its position.
State-aligned and partisan outlets are in the catalogue on purpose, labelled.

## Assessment note

Latest assessment: 2026-03-17. Generated with TOLD Source Prompt Brief v1.2.5. TOLD summarizes framing patterns and third-party classifications; it does not assess factual accuracy, intent, or legitimacy. External classifications: 12 (4 themes).

Corrections: report@told.news

## This source on TOLD

- Profile page: https://told.news/news-sources/omni.se
- Full catalogue: https://told.news/md/news-sources

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